Charlotte is a seasoned and dynamic brand builder, strategist, and hands-on collaborative leader with over 20 years of experience in media, advocating for and marketing to the Latinx community and building fearless, innovative, and inclusive global teams.
Listen in! Be inspired and take in the valuable life lessons that Charlotte openly shares.
Currently serving as Managing Director for Poderistas®, the fastest growing digital community for Latinas in the US, Charlotte was hand-picked by the founders to launch and ultimately lead the breakthrough organization that leverages modern media platforms and in-culture content to harness Latina power and drive civic engagement and participation. As Managing Director, Castillo oversees all areas of the 501(c)(3) organization including operations, strategy, programming and brand, fundraising, and partnership development.
Before Poderistas®, Charlotte was an award-winning senior executive at ViacomCBS (now Paramount Global) for 14+ years and prior to that the founding Marketing Director of Latina Magazine, the breakthrough first print publication for the bicultural Latina.
Charlotte is a radical optimist, daughter of Dominican immigrants, first generation college graduate, born and raised in NYC who currently resides in The Bronx with her 14-year-old son.
Business Innovation Group
DBA Belinda Pruyne
PO Box 373
Chester, MD 21619
Business Innovation Group
DBA Belinda Pruyne
PO Box 373
Chester, MD 21619